Summary
This case study outlines the alumni engagement strategy implemented by Princeton in Asia (PiA) using the 360Alumni platform. The document details how PiA, established in 1898, sought to connect its alumni through local events, addressing the primary request from members for meaningful connections. The strategy involved forming self-managed chapters that utilized 360Alumni's tools for effective communication, event promotion, and member management. The case study highlights the successful organization of 85 events since 2016, including 49 worldwide hosted dinners, which facilitated alumni interactions across various cities. Additionally, the document explains the formation of affinity groups based on shared professional interests, enhancing networking opportunities among alumni. The leadership structure within the chapters is also discussed, emphasizing the empowerment of chapter leaders to manage their groups independently. Overall, the case study presents a comprehensive view of how PiA leverages technology to foster community engagement among its alumni.
