tado° Installer Rewards Platform Case Study

This case study details the implementation and outcomes of the tado° Installer Rewards Platform, developed in partnership with 360insights. The objective of the program was to enhance engagement and loyalty among installers in the HVAC industry, addressing the challenge of measuring loyalty and repeat purchases. The platform, which began as a pilot in the UK, expanded to six European markets, allowing installers to earn points for eligible purchases and redeem them for various rewards. The initiative included training modules, promotional communications, and direct support for users. By Q3 2023, over 4,000 installers were registered, leading to a 122% increase in sales from Q1 2023 to Q1 2025. The results indicate that the platform successfully fostered a connected community, enabling targeted promotions and recognition of top contributors, thereby driving brand loyalty and repeat purchases.