Eurosport Survey Campaign Analysis During Australian Open

This report details Eurosport's survey campaign conducted during the Australian Open, aimed at evaluating viewer satisfaction with their sports coverage. The campaign was executed in collaboration with AB Tasty and involved a survey pop-in that targeted desktop users in France, the UK, and Italy who engaged with Australian Open content. The initial survey asked users to rank their satisfaction on a scale from 'Very Satisfied' to 'Not at all Satisfied.' Following this, a second pop-in prompted users to provide written feedback explaining their ratings. Over the course of two weeks, the campaign successfully gathered approximately 5,000 written insights from viewers, providing valuable information on the strengths and areas for improvement in Eurosport's coverage. The report emphasizes the importance of timing and targeting in survey campaigns, noting that conducting the survey during peak viewership periods significantly increased response rates.