ŠKODA Test-Drive Booking Optimization Campaign

This document is a case study detailing ŠKODA's campaign to enhance online test-drive bookings through the implementation of a countdown banner. The campaign aimed to leverage a limited-time promotional offer of a zero-interest loan program to increase customer engagement and drive test-drive appointments. The digital marketing team collaborated with AB Tasty and Rosapark to design and deploy the countdown banner across their website. The banner was strategically placed on the homepage and product pages, featuring calls-to-action to learn more about the offer and to book a test-drive. The campaign ran for eight days, during which it successfully attracted attention and encouraged visitors to convert. The results indicated a significant increase in booked test-drives, with the campaign doubling the number of appointments compared to the previous week. The case study concludes with insights on the effectiveness of engagement techniques like countdown banners in the automotive industry.