User Feedback Collection for UNICEF Website Redesign

This document is a case study detailing the user feedback collection process undertaken by UNICEF France to inform their website redesign. The objective was to optimize the website to enhance user experience and increase donations. The UNICEF digital team utilized various user insight tools, including heat mapping and session recording, but opted for a Google form to gather in-depth feedback through open-ended and yes/no questions. A pop-in survey was implemented to capture visitor responses, which resulted in 310 completed surveys over a six-week period, representing 3.6% of total site visitors. The feedback indicated that 92% of respondents liked the homepage, while also providing insights into user engagement and content preferences. Notably, the search bar was identified as the most useful feature, leading to its enlargement in the redesign, while social share logos were deemed least useful and are set for removal. The findings will guide future personalization campaigns.