AB Tasty
User Feedback Collection for UNICEF Website Redesign
Pages
2
Time to read
3 mins
Publication
Language
English
Summary
UNICEF France undertook a website redesign to boost donations and improve user experience. Utilizing AB Tasty's tools, they gathered in-depth visitor feedback via a Google form, achieving a 3.6% response rate. Insights gained led to significant design changes, including an enlarged search bar and the removal of less useful elements. This case study highlights the importance of understanding audience needs for effective website optimization.
