Aberdeen Group

Overview

Aberdeen Group is a United States-based company established in 1988, operating within the Business Services industry, specifically focusing on advertising, marketing, and related sectors. With a workforce of 51 to 200 employees, the company generates revenue of approximately $27.48 million. Its published documents reflect a strong emphasis on research and analysis in customer experience management and hiring analytics. Notably, Aberdeen's research articles explore the role of voice of the customer (VoC) programs in enhancing customer satisfaction and loyalty, particularly in the context of economic uncertainty and technological advancements such as generative AI. The company highlights best practices for leveraging VoC insights to mitigate business risks and adapt to changing market conditions. Additionally, Aberdeen's case studies illustrate practical applications of analytics and automation in hiring processes. Through these themes, Aberdeen Group aims to provide actionable insights for business leaders seeking to improve operational efficiency and customer engagement in an evolving landscape.

Industry