Total Economic Impact Study of Mac in Enterprise

This document is a Total Economic Impact™ study commissioned by Apple, conducted by Forrester Consulting. The study examines the potential return on investment (ROI) that enterprises may achieve by deploying Mac devices. It outlines the benefits, costs, and risks associated with this investment by aggregating experiences from interviews with decision-makers and surveys of hardware decision-makers and end users. The findings indicate that organizations can enhance their digital employee experiences and improve security posture while reducing overall device costs. The study provides a framework for evaluating the financial impact of Mac devices, detailing quantified benefits such as reduced support costs, avoided hardware expenses, and increased employee productivity. Additionally, it identifies unquantified benefits like extended device lifetime and improved brand reputation. The financial analysis shows a net present value of $49.40 million and an ROI of 186% over five years, supporting the case for Mac devices in enterprise environments.