Migration Plan Considerations for Brands

This guide outlines essential questions brands should consider before committing to a migration plan. It addresses various aspects of platform migration, including tracking and measurement, partner management, and commission structures. The document emphasizes the importance of auditing tracking links for compatibility and ensuring that attribution models are correctly configured during the migration process. It also highlights the need for clear communication with partners, detailing who will manage partner communications and how many touchpoints are planned. The guide stresses the necessity of understanding commission tiers and contracts, ensuring that all terms are reproducible on the new platform. Additionally, it covers the importance of establishing current performance benchmarks to measure post-migration impact and defining data reconciliation responsibilities. Overall, the document serves as a comprehensive checklist for brands to navigate the complexities of platform migration effectively.