Summary
This case study details the collaboration between Broadway.com and Accertify, focusing on the implementation of a machine learning ticketing model aimed at reducing fraud and chargeback losses. After experiencing a significant spike in fraud during the COVID-19 pandemic, Broadway.com sought Accertify's expertise in June 2022. The partnership led to a notable 68% decrease in chargeback losses, a 212% increase in detected fraud, and a 189% increase in prevented fraud within a three-month period. The case study outlines how Accertify's model automated various tasks and improved operational efficiency. Additionally, it describes the adjustments made to the initial transaction processing model to enhance customer assurance. The results prompted Broadway.com to renew their contract with Accertify for three more years, reflecting the positive impact of the implemented solutions on their business operations.
