Target Australia and Accertify Fraud Prevention Strategy

This document is a case study detailing the collaboration between Target Australia and Accertify in implementing a multi-layered fraud prevention strategy. The objective of this strategy was to enhance fraud prevention while ensuring a seamless customer experience. The case study outlines the integration of Accertify’s Device technology and the migration to a pre-authorization environment, which began in January 2022. It describes how Accertify’s Machine Learning Retail Model was utilized to analyze transaction data in real-time, allowing for the identification of fraudulent activities without disrupting customer service. The implementation led to a significant reduction in manual reviews and improved processing times for valid orders. By mid-2022, the transition was completed successfully, resulting in a 71% reduction in chargebacks. The case study emphasizes the importance of this partnership in maintaining a frictionless customer journey for 99% of Target Australia’s customers, reflecting the effectiveness of the fraud prevention measures put in place.