Big Drop Inc. Web Accessibility Implementation Case Study

This case study details how Big Drop Inc. enhanced client conversion rates by 28% through the implementation of web accessibility solutions provided by accessiBe. The document outlines the challenges faced by Big Drop Inc., including a lack of client awareness regarding the importance of web accessibility, high cost perceptions, and the technical complexities involved in implementing accessibility measures. To address these issues, Big Drop Inc. partnered with accessiBe, utilizing their Partner Program to educate clients about the legal and business advantages of web accessibility. The partnership enabled Big Drop Inc. to offer cost-effective solutions that met client budgetary needs while simplifying the integration process with accessWidget. The results of this collaboration included an 8% increase in organic traffic and a 1.3% decrease in bounce rate for their client NYFA. The case study emphasizes the positive impact of prioritizing web accessibility on client relationships and overall business growth.