Seattle Thunderbirds Ticketing Efficiency Case Study

This case study focuses on the Seattle Thunderbirds, a junior ice hockey team based in Kent, Washington, and their partnership with accesso ShoWare to enhance fan experience and ticketing efficiency. The Thunderbirds initially adopted the accesso ShoWare ticketing solution over a decade ago to improve operational flexibility and receive dedicated support. Recognizing the need for modernization, the team transitioned to a digital-forward approach to meet growing fan expectations. The implementation of accesso ShoWare features has resulted in significant advancements, including an increase in online ticket sales from 32% to 60% and a 54% growth in flex pass sales since the 2021-22 season. The case study outlines the importance of self-service options, flexible pricing, and enhanced fan engagement through automated communications and ticket transfer functionalities. The collaboration between the Thunderbirds and accesso has proven to be beneficial, reinforcing the team's commitment to providing value and accessibility to their fans.