General Motors Employee Recognition Program Overview

This document is a case study detailing General Motors' (GM) implementation of a global employee recognition program aimed at enhancing workforce engagement. The program was initiated in response to employee feedback indicating dissatisfaction with existing recognition methods. GM sought to create a unified recognition platform that aligns with its core values and behaviors, facilitating a culture of appreciation. The launch involved extensive communication strategies to inform employees across 26 countries about the new program powered by Achievers. Key features include social and points-based recognitions, real-time visibility of recognitions, and custom celebration cards for milestones. The program has shown significant success, with a 97% activation rate after the first year and high participation levels among managers. GM continues to enhance the program by integrating new features and collaborating with other business teams to maintain consistent messaging around company values. Overall, the initiative aims to reinforce a culture of recognition that aligns employee efforts with GM's vision of zero crashes, zero emissions, and zero congestion.