Rockwell Automation's Content Optimization Strategy

This case study details Rockwell Automation's approach to improving its content creation and translation processes through the implementation of Acrolinx's content optimization platform. As a global provider of industrial equipment, Rockwell Automation faced significant challenges in managing the translation of its content into multiple languages, which was both time-consuming and costly. The company recognized the need to enhance the quality of its source content and streamline terminology management to reduce translation costs. By adopting Acrolinx, Rockwell Automation aimed to automate content creation processes, improve consistency, and facilitate better terminology management. The case study outlines the steps taken to pilot the software, including training for writers and editors, and the establishment of a team of super users to support broader adoption. The results indicated a marked improvement in content quality and a reduction in translation costs, showcasing the effectiveness of the Acrolinx platform in enhancing operational efficiency within the organization.