Summary
This case study outlines how GEMA, Germany's largest performance rights organization, implemented the Actian Data Intelligence Platform to modernize its data governance and management processes. GEMA faced challenges with fragmented data across various systems, which hindered accurate data governance and accessibility. The organization sought to establish a centralized governance framework to ensure data validity and empower business users to take ownership of their data. By deploying the Actian platform, GEMA achieved a 140% return on investment and significant productivity gains, while also avoiding over €1 million in annual costs. The platform enabled GEMA to catalog and certify hundreds of data products, automate workflows, and improve operational efficiency. The results included a clearer understanding of the data landscape among users, fostering a culture of data ownership and trust. The case study highlights the transformative impact of the Actian platform on GEMA's operations and its ability to adapt to the evolving music industry.
