Sanoma Media Finland Data Management Case Study

This case study details the data management challenges faced by Sanoma Media Finland, the leading media company in the country. The organization struggled with fragmented data across departmental silos, which limited collaboration and hindered data-driven decision-making. The lack of clear data ownership and inconsistent business definitions further complicated efforts to democratize data access. To address these issues, Sanoma Media Finland implemented the Actian Data Intelligence Platform. This platform facilitated automated metadata harvesting and integration with various IT systems, improving data accessibility and usability. The study outlines how the platform enhanced data governance by documenting data assets, assigning ownership, and promoting accountability. It also highlights the benefits of centralized metadata, which reduced information silos and fostered collaboration among teams. Ultimately, the adoption of the Actian platform empowered employees to make informed decisions, leading to improved alignment and cooperation across the organization, positioning Sanoma Media Finland for success in the digital media landscape.