ActiveOps is a United Kingdom-based company founded in 2005, specializing in software solutions for operational performance management, particularly within the human resources and information technology sectors. The company produces a series of documents, notably the "OpsTracker," which serves as a performance tracker for operations across various industries, including financial services. These reports provide insights into current trends, challenges, and benchmarks related to operational efficiency and decision-making. A recurring theme in their publications is the emphasis on the importance of data and artificial intelligence in enhancing operational performance; they highlight that many organizations struggle with real-time data utilization, which hampers effective decision-making. ActiveOps also explores the parallels between sports and operational performance, promoting the idea that insights from athletic teams can inform business strategies. Their research underscores the necessity for organizations to address data shortcomings to leverage AI capabilities and improve overall productivity amidst increasing workloads. The company employs between 51 and 200 individuals and reports annual revenue of approximately 33.2 million USD.