Aterian Order Operations Transformation Case Study

This case study details the transformation of Aterian's order operations through the implementation of Pipe17's Omnichannel Order Hub. Aterian, a technology-enabled consumer products company, faced challenges with complex order operations originating from over 40 selling points, including major marketplaces and direct-to-consumer webstores. The need for increased efficiency and agility led Aterian to replace its internally developed solution. The selected Pipe17 platform integrated various selling channels and third-party logistics providers, ensuring compliance with privacy regulations. The phased implementation began with a pilot project for a successful brand, Squatty Potty, completed in less than 30 days. Following the pilot, Aterian expanded the implementation across its entire order operations, achieving significant cost savings of nearly $250,000 annually. The streamlined processes and real-time visibility enhanced Aterian's agility and compliance, positioning the company for future growth in the competitive e-commerce landscape.