Adapty Pricing Index for Subscription Pricing

This document is a technical report detailing the Adapty Pricing Index, which serves as the first country-level benchmark for subscription pricing based on $1.9 billion in analyzed revenue across 11,000 apps. It outlines the significant variations in subscription prices across different countries, highlighting that a $10 monthly plan can cost as much as $16.20 in the Netherlands and as little as $3.70 in Nigeria. The report emphasizes the importance of using actual payment data rather than relying on universal pricing strategies or random multipliers. The index provides a clear, data-driven method for adjusting prices based on user payment patterns in over 60 countries compared to a US baseline. It also discusses the methodology behind the index, including transaction-weighted medians and anonymized data collection, ensuring privacy and accuracy. The report concludes with recommendations for utilizing this data to optimize pricing strategies globally.