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AdDaptive
Overview
AdDaptive is a business services company based in the United States, specializing in advertising and marketing, particularly within the advertising agency sector. Founded in 2010, the company has established itself with a workforce of 51 to 200 employees and reported revenue of approximately $30 million. AdDaptive's published content primarily focuses on providing practical tips for navigating advertising challenges, particularly in response to changing circumstances such as the COVID-19 pandemic. Their document titled "Dos and Don'ts of Advertising During COVID-19" emphasizes the importance of compassion in marketing, encouraging brands to pivot their strategies to address the current environment effectively. The document suggests that marketers should focus on problem-solving rather than traditional promotional tactics, advocating for messages that build trust and demonstrate support for clients. This approach reflects a commitment to innovation and adaptability in the face of evolving business challenges, highlighting the company's expertise in creating effective communication strategies that resonate with target audiences during uncertain times.