Adobe 2025 AI and Digital Trends for Retail Report

This report examines the role of AI and emerging technologies in the retail sector, focusing on how retailers are adapting to meet rising consumer expectations. It outlines the challenges retailers face in delivering personalized experiences and highlights the gap between consumer expectations and actual brand performance. Key findings indicate that while many retailers are investing in personalization, only a small percentage feel confident in their digital offerings. The report details the importance of strategic alignment with business objectives and the need for transparency in data handling. It also discusses the growing adoption of generative AI in retail, emphasizing its potential to enhance customer engagement and streamline operations. Despite the progress, many retailers still struggle with measuring ROI and integrating AI effectively. The report concludes with insights on the necessity for strong governance and compliance as AI becomes more integral to retail operations.