Business Value of Adobe Experience Manager Sites

This white paper presents the business value of Adobe Experience Manager (AEM) Sites as a Cloud Service, detailing its benefits for marketing, IT, and development teams. It outlines how AEM Sites enhances business growth, agility, scalability, and efficiency by enabling teams to deliver optimized, personalized, and high-performing digital experiences. The paper includes findings from eight interviews conducted by IDC with organizations utilizing AEM Sites, revealing significant productivity gains and financial benefits. Key metrics highlighted include an average of $7.29 million in annual benefits per organization, a 597% return on investment (ROI), and improved customer satisfaction and engagement rates. The document discusses the evolution of the digital landscape, emphasizing the need for a flexible content management system (CMS) that supports diverse channels and enhances collaboration among teams. It also addresses the importance of a modular, cloud-based CMS in achieving strategic business objectives in a rapidly changing digital environment.