Checklist for Strategic Business Review Preparation

This document is a guide that outlines a checklist for preparing for a Strategic Business Review (SBR) with an Account Manager. The SBR is described as an evaluation aimed at assessing how the Adobe Experience Cloud investment aligns with business goals. The checklist consists of five steps designed to facilitate a productive review. Step one involves meeting with key internal stakeholders to gather insights. Step two focuses on reviewing last year’s goals and results to evaluate progress. Step three emphasizes identifying future goals and objectives. Step four encourages preparing questions for the Account Manager to maximize the benefits of the review. Finally, step five suggests scheduling the SBR session to ensure timely evaluation and planning. By following these steps, organizations can enhance their strategic discussions and decision-making processes regarding their Adobe investments.