Content Governance Playbook for Adobe Experience Manager

This document is a guide that outlines the principles and practices of content governance within Adobe Experience Manager (AEM). It describes the importance of establishing clear internal guidelines for content creation, labeling, usage, and maintenance to ensure compliance with organizational standards. The playbook details the roles involved in content governance, the workflows necessary for effective collaboration, and the processes required to keep content up to date. It explains the significance of metadata in managing digital assets and provides best practices for implementing AEM Sites and Assets. The guide also emphasizes the need for developers and content authors to work together during the implementation phase, ensuring a smooth transition and effective content management. Additionally, it discusses the importance of adhering to regulations and maintaining brand consistency through proper content governance strategies. Overall, the playbook serves as a comprehensive resource for organizations looking to enhance their content governance practices using AEM.