Worldwide Retail Customer Data Platform Software Providers Assessment

This document is an IDC MarketScape report assessing worldwide retail customer data platform software providers for 2025. It evaluates various vendors based on their capabilities and market presence, with a specific focus on Adobe, which is highlighted as a leader in this assessment. The report outlines the critical role of customer data in omni-channel retail and intelligent business strategies, emphasizing the challenges retailers face with fragmented data and the importance of customer data platforms (CDPs) in overcoming these issues. It discusses the growing IT spending in retail, driven by the need for enhanced customer experiences and operational efficiency. The report also details the inclusion criteria for vendors, which includes global coverage and relevant retail experience. Additionally, it provides advice for technology buyers on implementing CDPs effectively, focusing on evaluating needs, ensuring data integration, and leveraging AI capabilities to enhance customer insights and personalization. The document serves as a comprehensive resource for understanding the current landscape of CDP providers in the retail sector.