Quarterly AI Traffic Report by Adobe Digital Insights

This document is a quarterly report by Adobe Digital Insights that presents an analysis of AI-driven traffic trends across various industries during the holiday season of 2025. The report outlines the methodology used, which includes insights based on over one trillion visits to U.S. retail sites and consumer surveys involving more than 1,000 respondents. Key insights indicate significant growth in AI referrals to retail, travel, and financial services, with retail traffic increasing by 693% year-over-year. The report details how AI referrals outperformed non-AI sources in metrics such as conversion rates and revenue per visit, highlighting a shift in consumer behavior towards AI-assisted shopping experiences. It also discusses the geographical disparities in AI adoption, noting that traditional innovation hubs are leading in AI engagement while other regions lag behind. The findings emphasize the growing trust in AI tools among consumers and their impact on online shopping behaviors.