Strategies for AI Adoption and Platform Modernization

This market research report details the transformation occurring in enterprise commerce, focusing on the adoption of AI, personalization, and platform modernization. It outlines the challenges brands face, including fragmented data, unclear ROI models, and the complexities of migrating from legacy systems to modern, cloud-native platforms. The report highlights the necessity for brands to implement scalable deployment strategies that support innovation while maintaining oversight. Key findings indicate that 80% of enterprise commerce organizations are exploring or adopting AI, with a significant portion planning migrations to enhance scalability. The report also discusses the importance of delivering personalized experiences at scale, noting that 52% of organizations are in the early stages of personalization rollout. Additionally, it emphasizes the need for integrated data strategies to unify customer experiences across multiple channels and brands, addressing the growing demand for seamless interactions in both B2B and B2C markets.