Transforming Adobe's Content Supply Chain for AI

This document is a technical report detailing Adobe's transformation of its content supply chain in response to evolving market demands and the integration of artificial intelligence. It outlines the challenges faced by Adobe's Global Marketing Organization, including the increasing demand for content, the need for rapid production, and the inefficiencies in existing workflows. The report presents findings from a comprehensive assessment of Adobe's marketing operations, highlighting areas for improvement such as workflow planning, content creation, asset management, and delivery processes. It describes the strategic approach taken to enhance these areas, emphasizing the importance of a unified vision and collaboration among various teams. Additionally, the report discusses the implementation of new technologies and processes aimed at optimizing content workflows, improving efficiency, and ultimately driving marketing growth. Best practices for onboarding teams and measuring success within the content supply chain are also included, providing a roadmap for future enhancements.