AdRoll

Overview

AdRoll is a company based in the United States, specializing in software solutions primarily within the Customer Relationship Management (CRM) sector, as well as advertising and marketing services. Founded in 1937, the company has developed a significant presence in the media and advertising industries, focusing on providing tools that assist businesses in their media planning and content syndication efforts. AdRoll's published materials include a checklist for media planning and content syndication, which outlines essential steps for marketers to optimize their strategies. Additionally, the company has engaged in research related to Connected TV (CTV) and Over-The-Top (OTT) advertising, highlighting trends and insights from advertisers regarding media spending and decision-making processes. This research emphasizes the role of various stakeholders in advertising strategy and budgeting, showcasing the company's commitment to understanding and addressing the evolving needs of marketers in a digital landscape. AdRoll employs between 201 and 500 individuals and generates significant annual revenue, reflecting its established position in the software and advertising sectors.

Industry