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Adswerve
Overview
Adswerve is a business services company based in the United States, specializing in advertising and marketing solutions. Founded in 2009, the company has grown to employ between 201 and 500 individuals and reported revenue of approximately $102 million. Adswerve focuses on providing data-driven insights and analytics to enhance marketing effectiveness for its clients. A notable project involved collaboration with the World Surf League (WSL), where Adswerve assisted in leveraging Google Analytics 360 and Google BigQuery to improve digital marketing strategies and better understand fan engagement. This partnership aimed to analyze viewership data and identify key audience segments, including superfans who significantly contribute to content consumption. By integrating advanced analytics tools, Adswerve helps organizations like WSL streamline their data analysis processes and enhance their marketing capabilities. The company’s expertise in data management and analytics positions it as a valuable partner for businesses seeking to optimize their advertising strategies through informed decision-making.