Summary
This checklist serves as a guide for optimizing ad revenue through various strategies. It outlines several ad options that can drive higher revenue per mille (RPM), such as enrolling in Auto-optimize, which allows Raptive to manage ad settings for maximum revenue. The document details specific ad types, including expandable and animated sticky footers, animated outstream display ads, native display ads, and large-format ads. It also emphasizes the importance of video integration, recommending the use of click-to-play videos and specific video player placements. Additionally, the checklist provides guidelines for ad density, suggesting maintaining a 25% density on desktop and 28% on mobile. It advises against restricting ad placements and sizes, allowing for dynamic ad placements based on content and traffic. The document concludes with recommendations for preparing for a cookieless future and enhancing user engagement through email sign-ups and dynamic ads in comment sections.
