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Advocacy Maven
Overview
Advocacy Maven, established in 2013 and based in Estonia, operates within the telecommunications sector, specifically focusing on telephony and wireless services. The company employs between 11 and 50 individuals and has reported revenue of approximately 3.54 million USD. Advocacy Maven's published content includes a research-oriented eBook that explores the transformative impact of artificial intelligence (AI) on marketing practices. This document provides a systematic literature review of AI applications in marketing, highlighting its influence on content creation, personalization, and analytics. It discusses the evolving role of AI in enhancing the B2B sales process and emphasizes the need for marketers to adapt to these changes. The eBook also raises questions about the ethical implications and best practices associated with AI integration in marketing strategies. Overall, Advocacy Maven appears to be engaged in the intersection of telecommunications and advanced marketing technologies, reflecting a commitment to understanding and leveraging AI's potential in the industry.