Affectiva is a company based in the USA, established in 2009, that operates within the Computers and Technology sector, with additional involvement in healthcare and marketing. The company specializes in developing advanced software solutions aimed at understanding human emotions and behaviors through technology. Their document corpus is limited, but one notable publication is a validation study related to their WebET 3.0 algorithm, which evaluates its performance in diverse, real-world settings. This study involved a large-scale data collection from 255 participants and focused on the algorithm's accuracy in classifying visual attention based on various factors, such as ethnicity and environmental conditions. The findings indicate that while certain variables like the presence of glasses affected accuracy, others did not significantly impact the results. Affectiva's work highlights its commitment to refining its technology to enhance user experience and data quality in research applications. The company employs approximately 201 individuals and reported a revenue of $13 million.