Ricoh's Product Management Transformation with airfocus

This case study details how Ricoh, a global leader in workplace technology, scaled its product team delivery by 20 times through the adoption of airfocus. Ricoh faced significant challenges in coordinating product management across its international operations, particularly as the company shifted focus towards digital services. Nathan Thomas, Head of Product for Ricoh Digital Experience, outlines the hurdles the company encountered, including working in siloes and duplicating efforts across over 150 countries. The need for a unified product management system became critical. The case study explains the reasons behind choosing airfocus, highlighting its flexibility, intuitive user interface, and ability to customize workflows. It also discusses the improvements in collaboration, visibility, and streamlined processes that airfocus facilitated. The transition has allowed Ricoh to centralize feedback and enhance communication across teams, marking a significant step in their digital transformation journey.