State of Enterprise AI: Gaining Experience and Managing Risks

This technical report presents findings from a study commissioned by Akamai and conducted by Forrester, focusing on the current state of AI adoption in organizations. It outlines how enterprises are building AI fluency primarily through established applications like customer support, while cautiously experimenting with advanced capabilities such as visual search. The report identifies key challenges faced by organizations, including skills gaps and security concerns, which hinder the full deployment of AI technologies. It emphasizes the importance of trusted partners in navigating these complexities, as organizations seek to balance innovation with risk management. The study reveals that a significant percentage of decision-makers express concerns about the reliability of AI applications, which could impact customer experience and brand reputation. The report concludes by highlighting the necessity for organizations to leverage AI to enhance customer-facing applications effectively while addressing operational risks and ensuring successful implementation.