Summary
The document is a report detailing the findings of the 2022 Global B2C Survey conducted by Akeneo, which examines consumer satisfaction with product experiences across eight countries. The report aims to provide insights into how the quality and consistency of product information influence purchasing decisions. It includes data from 1,800 consumers aged 18 and older, surveyed between January 28 and February 8, 2022. Key findings indicate that online search engines are the primary resource for consumers seeking product opinions, with a significant percentage of consumers researching products online before making in-store purchases. The report also highlights trends such as the willingness of consumers to pay more for enhanced shopping experiences and the impact of poor product information on brand loyalty. The survey serves as a benchmark for retailers to refine their omnichannel strategies, emphasizing the importance of consistent and enriched product experiences.
