Bradfords Building Supplies Transforms Product Management

This case study details how Bradfords Building Supplies, a builders' merchant in the UK, has improved its online merchandising through the implementation of Akeneo's Product Information Management (PIM) solution. Prior to adopting this system, Bradfords relied on outdated methods such as spreadsheets and manual processes, which were inefficient and error-prone. The transition to Akeneo's PIM allowed Bradfords to centralize product information, creating a single source of truth that streamlined operations and enhanced data accuracy. As a result, the company experienced a 20% increase in online conversions and significantly reduced the time required to onboard new products. The case study also highlights the challenges faced by Bradfords in managing product information across various online marketplaces and the importance of providing detailed product data to support customer confidence. The partnership with Akeneo has positioned Bradfords to better meet the needs of digital-first shoppers and to continue evolving its online sales strategies.