Brand Growth Heroes Mini MBA 2024 Program Overview

This document is a guide for the Brand Growth Heroes Mini MBA 2024, designed specifically for ambitious founders of scaling challenger brands in the consumer packaged goods (CPG) sector. The program, led by CPG expert Fiona Fitzpatrick in collaboration with Alantra, aims to provide participants with a transformative growth strategy over a 10-week period. It includes immersive weekly content, live webinars with guest experts, personalized coaching sessions, and group workshops. Participants will engage in activities that help them set business ambitions, unlock market insights, and develop a comprehensive growth business plan. The program is delivered primarily online, allowing flexibility for participants. Key dates for the program are from April 29 to July 5, 2024, and it is open to founders of CPG brands of any size. The document also outlines the application process and eligibility criteria for interested candidates.