Sale of Medik8 to L’Oréal Case Study

This case study documents the sale of Medik8, a UK-based premium clinical skincare brand, to L’Oréal, a leading global beauty company. Alantra provided advisory services to Inflexion, the private equity firm that sold Medik8. The transaction is noted as a significant milestone for Medik8, allowing the brand to utilize L’Oréal’s extensive global platform to enhance its growth and innovation. Inflexion will maintain a minority shareholding following the deal. The case study highlights Inflexion's role in supporting Medik8's international expansion, digital transformation, and operational scale-up during their four-year investment period. Alantra's involvement in this transaction emphasizes its expertise in the Health, Beauty & Wellness sector, marking its 14th sell-side advisory mandate in this field within a 16-month timeframe. The successful sale is presented as a strategic achievement for all parties involved, reinforcing Alantra’s reputation as a trusted advisor in the global health and beauty market.