Badger Plug Implements Aleran Connected Commerce

This case study details the implementation of Aleran's Connected Commerce platform by Badger Plug Company to enhance their sales strategy and streamline their quoting and order management processes. Badger Plug, a manufacturer with a diverse product range, faced challenges in managing complex product configurations and high order volumes. The existing sales process required significant time and detail entry into their ERP system, leading to scalability issues and customer service challenges. The company sought a solution that would allow customers to request quotes and place orders independently. Aleran's platform was chosen for its seamless integration capabilities with Badger Plug's ERP system, ease of use, and comprehensive training support. The implementation resulted in faster order processing, improved efficiencies between marketing and sales teams, and an enhanced buyer experience. Customers can now access product catalogs, place orders through a self-service portal, and review their order histories, contributing to a scalable foundation for future growth.