Aline Sales & Marketing Benchmark Snapshot Q2 2025

The document is a benchmark report for Aline Sales & Marketing, specifically focusing on the second quarter of 2025. It provides a detailed analysis of key performance indicators (KPIs) relevant to the sales and marketing sectors within the independent living, assisted living, memory care, and life plan residential communities. The report includes comparative data from Q2 2024 and Q2 2025, highlighting metrics such as inquiries, tours, and move-ins per 100 units per month. It also presents conversion rates for various inquiry methods, including call-ins, paid sources, unpaid referrals, and web inquiries. The data is segmented into urban and rural categories, allowing for a comprehensive view of performance trends across different community types. The report aims to inform stakeholders about industry standards and assist in optimizing their performance throughout the year.