2025 Consumer Sentiment Index for Home Sector

This document is a report detailing the findings of the 2025 Consumer Sentiment Index focused on the home sector. It outlines the challenges faced by consumers in the housing market, including high prices and mortgage rates that hinder mobility and purchasing power. The report highlights key trends among different consumer demographics, particularly Millennials and Gen Z, who are seeking quality and aspirational products despite economic pressures. It discusses the importance of in-store experiences and personalized service for Baby Boomers while noting the younger generations' preference for online interactions. The report also presents insights into consumer spending behaviors, emphasizing a desire for quality over price amidst rising costs. Additionally, it identifies top-ranked retailers in various home categories and suggests that retailers should adapt their offerings to meet the evolving needs of consumers who are looking to refresh their living spaces rather than making large purchases. Overall, the report provides a comprehensive analysis of consumer sentiment in the home sector amidst economic challenges.