AlixPartners 2026 Global Consumer Outlook Report

The document is a report titled 'Spending, Disrupted: AlixPartners’ 2026 Global Consumer Outlook,' which analyzes global consumer spending intentions for 2026. It presents findings from a survey conducted with 13,115 consumers across nine countries, including China, France, Germany, Italy, Saudi Arabia, Switzerland, the United Arab Emirates, the U.K., and the U.S. The report indicates a significant shift towards frugality, with a projected global net intention for reduced spending reaching -18 percentage points, a notable increase from the previous year's forecast. It highlights the impact of economic uncertainty, inflation, and wage stagnation on consumer behavior, particularly among high-income earners who are expected to cut back on spending. The report also notes regional differences, with consumers in the Middle East showing optimism about spending, while those in Europe and China anticipate reductions. Essential categories like groceries are expected to remain stable, while non-food retail and travel are predicted to see declines in spending. The report aims to provide businesses with insights to navigate these trends effectively.