Consumer Sentiment Index 2024 Analysis

This technical report presents the findings of the AlixPartners Consumer Sentiment Index (CSI) for 2024, which evaluates consumer demands across various fashion sectors. The report outlines the evolving landscape of consumer preferences, highlighting a decline in brand loyalty and an increase in customer acquisition costs. It details the five key pillars of consumer prioritization: access, experience, service, product, and price, based on a survey of 9,000 consumers. The report identifies that top-performing retailers, such as Chanel and American Eagle, meet core consumer demands specific to their sectors. It emphasizes the importance of loyalty programs, noting that while 80% of consumers seek attractive loyalty options, less than a third find them satisfactory. Additionally, the report discusses the necessity for retailers to adapt their strategies to avoid friction in the shopping experience, which can lead to lost sales. The findings indicate that consumer expectations vary significantly across different demographics and fashion sectors, necessitating tailored approaches for effective engagement.