Worldwide Partner Relationship Management Applications Vendor Assessment

This document is an IDC MarketScape assessment that evaluates partner relationship management (PRM) application vendors based on their capability to meet the evolving needs of enterprises. It outlines the importance of PRM software in connecting a company's go-to-market strategy with its network of channel partners. The assessment highlights key trends in the PRM market, including the shift towards experience-led channel design, the integration of AI and intelligent automation, and the expansion of modular architectures. It describes how PRM platforms are adapting to support complex partner ecosystems and emphasizes the role of analytics in program management. The document also includes vendor inclusion criteria and advice for technology buyers, focusing on integration capabilities, lifecycle support, and change management strategies. Overall, it provides a comprehensive view of the current landscape and future direction of PRM applications, emphasizing the need for enterprises to adopt innovative strategies to enhance partner engagement and maximize value from their partnerships.