2024 Deloitte Summer Travel Survey Findings

This report presents the findings from the 2024 Deloitte summer travel survey, which involved a representative sample of 4,022 Americans. The survey highlights key trends in travel intentions and behaviors for the upcoming summer season. It notes a slight decrease in the number of Americans planning to take vacations involving paid lodging, with cost being the primary deterrent for many. The report indicates that higher-income earners are increasingly dominating the traveling public, with their share expected to rise significantly compared to previous years. Despite rising prices, travelers are adjusting their budgets upward, indicating a willingness to spend on unique experiences. The report also discusses the impact of generative AI on trip planning and the changing preferences for lodging options. Overall, while the intent to travel remains stable compared to 2023, concerns about inflation are influencing travel decisions, leading to a trend of fewer trips and a focus on seeking deals.