Ambassify is a Belgium-based software company founded in 2010, specializing in employee advocacy and employer branding solutions. With a workforce of 11 to 50 employees, the company focuses on helping organizations enhance their employer brand through authentic and human-centered approaches. A notable project highlighted in their documentation is the collaboration with Securex, where Ambassify played a key role in developing a structured employee advocacy program aimed at co-creating an authentic employer brand. This initiative emphasizes internal awareness, employee buy-in, and sustainable impact, positioning employee advocacy as a strategic asset rather than merely a distribution channel. The case study illustrates how Securex has implemented various recognition initiatives, such as the “Most Impactful Ambassador” award, to celebrate employee contributions and foster a sense of pride and motivation among staff. Ambassify's expertise lies in facilitating these programs, which aim to improve employee engagement and retention while enhancing the overall employer branding strategy for their clients.