AVON and Amcor Partnership for Sustainable Packaging

This case study explores AVON China's partnership with Amcor to launch AmPrima™ recycle-ready pouches for their Little Black Dress shower gels. It highlights AVON's commitment to sustainability, their goals for 2030, and how this collaboration enhances brand perception and consumer loyalty. Insights from AVON's marketing head and Amcor's director reveal the challenges and successes in creating environmentally friendly packaging that resonates with younger consumers.