Criteo Digital Advertising Infrastructure Case Study

This case study details how Criteo, a digital advertising firm, has addressed the increasing demands of the programmatic advertising market by deploying 4th Gen AMD EPYC processors. Criteo has expanded its platform significantly, moving from 150 machines to approximately 30,000 over 13 years, enabling the fulfillment of 16 times more market bid requests with a reduced number of servers. The study outlines the challenges faced by Criteo in meeting real-time bidding requirements, including the need to process millions of requests per second within a strict latency envelope. The implementation of AMD EPYC processors has allowed Criteo to enhance performance per watt, thereby improving infrastructure economics while maintaining operational efficiency. The case study also highlights Criteo's commitment to sustainability, aiming to reduce carbon emissions by 30 percent before 2030, and discusses the company's ongoing partnership with AMD to optimize their technology stack for future growth.