Informed Delivery Feature Overview for Businesses

This document is a guide that outlines the Informed Delivery feature provided by USPS, which offers customers a digital preview of their incoming mail and package tracking information. It describes how consumers receive scanned images of their mailpieces and package tracking details through various platforms, including email notifications and a mobile app. For businesses, the guide explains the interactive campaigns feature that allows mailers and shippers to promote their products or brands at no cost. The document details the process of signing up for Informed Delivery, how the USPS captures images of mail, and the steps businesses can take to create and manage their campaigns effectively. It also highlights the benefits of Informed Delivery for businesses, such as saving advertising costs, expanding reach, and gaining customer insights. The guide emphasizes the importance of integrating digital experiences with physical mail to enhance customer engagement.